The mission of the University of Porto Shop, in full operation since June 2007, is to serve as an internal and external communication service of the U.Porto, helping to create a cohesive and integrated institutional image of the University and, therefore, to develop the awareness of the institution near its target public.
The Shop has three base product lines bearing the U.Porto brand, aimed at specific segments:
At the same time, the Shop also offers specific products/services in design, purchase and management of products for special events (Junior University, U.Porto Exhibition, …) in partnership with other institutions.
Although the primary aim of the Shop is not to obtain a profit, we have to guarantee its financial stability in order to enable the sustainable running of its activity. Therefore, the price policy is established to cover the activity costs. The U.Porto Shop offers special discounts to the Organic Units (Departments). For bulk quantities, a budget must be submitted in advance.
The Shop’s results are not limited to the financial outcomes of the activity. We hope that its operation will bring considerable advantages to the image of the U.Porto and an effective reduction of costs linked to the activities conducted in the Organic Units (Departments), facilitating an improved and more efficient allocation of the University’s resources.
The results obtained must also be seen as a direct benefit for the U.Porto, as they represent a financing source for the activities developed by the U.Porto.
In addition to the two physical spaces currently available, the U.Porto Shop’s products can also be purchased through the U.Porto Shop website, at www.loja.up.pt.
The U.Porto Shop is located in the historical building of the Rectorate of the University of Porto (Praça dos Leões) – Entrance Hall. Furthermore, The U.Porto Shop has an additional branch in the Faculty of Fine Arts, at the University of Porto.
Loja da Universidade do Porto
Praça Gomes Teixeira
Faculty of Fine Arts of the University of Porto
Av. Rodrigues de Freitas, 265
Alzira Reverendo / Rita Santarem
Telephone: 220 408 220
Fax: 220 408 222
Opening hours: Monday to Friday, from 10 am to 6 pm.