Food choice motives, attitude towards and intention to adopt personalised nutrition

• Type: Article in International Scientific Journal
• Date: 2018

Authors

Rankin, A (Author) Other; Bunting, BP (Author) Other; Poínhos, Rui (Author) FCNAUP; van der Lans, IA (Author) Other; Fischer, AR (Author) Other; Kuznesof, S (Author) Other; Almeida, Maria Daniel Vaz de (Author) FCNAUP; Markovina, J (Author) Other; Frewer, LJ (Author) Other; Stewart Knox, BJ (Author) Other

Journal

Title: Public Health Nutrition

Vol. 21

Pages: 1-11

ISSN: 1368-9800

Publisher: Cambridge University Press

Indexing

ISI Web of Knowledge - 28 Citations

Scopus - 34 Citations

Pubmed / Medline

Scientific classification

FOS: Medical and Health sciences

CORDIS: Health sciences

Associated Projects

Food4Me - Food4Me: Nutrição personalizada: uma análise integrada das oportunidades e dos desafios

Other information

Authenticus ID: P-00P-Q2Y

DOI: 10.1017/s1368980018001234

Abstract (EN): Objective: The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives `weight control¿, `mood¿, `health¿ and `ethical concern¿ had a positive association and `price¿ had a negative association with attitude towards, and intention to adopt, personalised nutrition. `Health¿ was positively associated and `familiarity¿ negatively associated with attitude towards personalised nutrition. The effects of `weight control¿, `ethical concern¿, `mood¿ and `price¿ on intention to adopt personalised nutrition were partially mediated by attitude. The effects of `health¿ and `familiarity¿ were fully mediated by attitude. `Sensory appeal¿ was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant. Copyright © The Authors 2018

Language: English

Type (Professor's evaluation): Scientific