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Adaptation and initial validation of the portuguese version of the spectator-based brand equity in the brazilian coccer context
Title
Adaptation and initial validation of the portuguese version of the spectator-based brand equity in the brazilian coccer context
Type
Summary of Presentation in an International Conference
Year
2019
Authors
Miranda, Yves de Holanda Batista de
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Barros Filho, Marcos Antonio
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Laurentino, Luiz Claudio de Sousa
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Rodrigues Silva, Victor Henrique
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Pedroso, Carlos Augusto Mulatinho de Queiroz
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Sarmento, José Pedro
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Social sciences
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Language:
English
Type (Professor's evaluation):
Scientific
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