Resumo (PT):
Abstract (EN):
This paper describes a Decision Support System (DSS) to plan and maintain the best
assignment of the weekly self-promotion space for a TV station. The DSS allows the decision makers to
generate, evaluate, and compare different solutions, as well as include additional knowledge by changing
manually the solutions provided. The DSS comprises an input data base, a statistic module, a heuristic
tool, and a graphical interface. The information used is real data provided by a Portuguese TV station
and by a company that provides daily audience information based on the audience of previous days. The
heuristic comprises two steps. Firstly, feasible solutions are provided by a greedy constructive heuristic,
which are then improved by a genetic algorithm optimizer. Finally, the best solution found is presented as
a grid of spots-breaks allocation, that is the spots to be broadcasted in each break for each day of the
week. The interface can also be used to manually change the current solution, if desirable. The changed
solution is then evaluated. The self-promotion plan comprises the allocation of the several self-promotion
spots to the different time slots of the self-promotion breaks for the following seven days. However, the
audience information is received daily, which permits to replan previous allocations for the next seven
days in a receding horizon control strategy.
Idioma:
Inglês
Tipo (Avaliação Docente):
Científica
Notas:
http://www.warse.org/IJATCSE/static/pdf/file/ijatcse06822019.pdf
Nº de páginas:
16