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The Relationships in Marketing: Contributions of a Historical Perspective

Title
The Relationships in Marketing: Contributions of a Historical Perspective
Type
Academic Work
Year
2008
Authors
Tersa M. Fernandes
(Author)
Other
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João F. Proença
(Author)
FEP
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P. K. Kannan
(Author)
Other
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Scientific classification
FOS: Social sciences
CORDIS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
Notes: http://wps.fep.up.pt/wps/wp274.pdf
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