Consumer Psychology

Code:

LPSI319

Acronym:

PC

Keywords
Classification	Keyword
OFICIAL	Psychology

Instance: 2022/2023 - 2S

Active?	Yes
Responsible unit:	Psychology
Course/CS Responsible:	First degree in Psychology

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
LPSIC	34	Official Curricular Structure	3	-	3	27	81

Teaching language

Portuguese

Objectives

1. To know the history of consumer psychology


2. Recognize the stages and influences in the purchase decision process


3. Characterize the differences and similarities between planned, impulsive, compulsive, panic and revenge buying.


4. Distinguish the main psychological approaches in the study of consumer behavior


5. To know the research methods in the study consumer behavior


6. Reflect on ethical aspects related to research in the field of consumer psychology

Learning outcomes and competences

- To know the main historical landmarks of consumer psychology

- Reflect critically on the current consumer society

- Identify the stages of the purchasing decision process and differentiate the types of purchase

- Understand how the different psychological approaches study consumer behavior

- Characterize the types of research carried out in the field of consumer psychology

- Analyze and reflect critically on the role of the consumer in the consumer society

Working method

Presencial

Program

1. History of consumer psychology

1.1          The main historical landmarks

1.2          The relationship between Psychology and Economics

 

2. The consumer society

2.1          Materialism

2.2          Hedonism

2.3          Freedom of choice

 

3. The purchase

3.1          Stages of purchase decision process

3.2          Planned purchase

3.3          Impulse buying

3.4          Compulsive buying

3.5          Panic Buying

3.6          Revenge Buying

 

4. Psychological approaches and consumer behavior

4.1          Psychoanalysis

4.2          Behavioral

4.3          Cognitive

4.4          Social

 

5. Research in consumer psychology

5.1          Research topics

5.2          Research methods

5.3          Ethical aspects

Mandatory literature

C. V. Jansson-Boyd; Consumer psychology. ISBN: 978-0-33-522928-4
Curtis P. Haugtvedt; Handbook of consumer psychology. ISBN: 978-0-8058-5603-3
Michaela Wãnke; Social psychology of consumer behavior. ISBN: 978-1-84169-498-6
Michael R. Solomon; Consumer behavior. ISBN: 978-93-325-5746-8
Richard P. Bagozzi; The^social psychology of consumer behaviour. ISBN: 0-335-20722-7
S. M. Yasir Arafat; Panic buying. ISBN: 978-3-030-70725-5

Teaching methods and learning activities

-Autonomous reading by students

- Lectures (Expository Method)

- Classroom discussions encouraging the active participation of students;

- In class will be presented: scientific papers, case studies, advertising films, newspaper and magazine articles

- Practical exercises that are made by the students

- Evaluation bears on the acquired theoretical knowledge and on the reflection developed during the semester (100% written work)

Evaluation Type

Distributed evaluation without final exam

Assessment Components

designation	Weight (%)
Trabalho escrito	100,00
Total:	100,00

Amount of time allocated to each course unit

designation	Time (hours)
Estudo autónomo	19,00
Frequência das aulas	30,00
Trabalho escrito	32,00
Total:	81,00

Eligibility for exams

Attendance required in 75% of the classes

Calculation formula of final grade

Final Grade = Written work (100%)

Classifications are based on a 0 to 20 point scale.

The student will complete the course with a minimum classification of 10 points

Special assessment (TE, DA, ...)

The final grade may be improved only for the written work (100%). There is no possibility to improve the grade of the weekly works.

Classification improvement

Written exam about all content of the semester