Risk Communication

Code:

OPT_MSP12_15

Acronym:

MSP12_15

Keywords
Classification	Keyword
OFICIAL	Social and comportamental sciences

Instance: 2023/2024 - 2S

Active?	Yes
Responsible unit:	Department of Public Health and Forensic Sciences, and Medical Education
Course/CS Responsible:	Master Degree Course in Public Health

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MSP	9	Current Studies Plan	1	-	3	27	81

Teaching language

English

Objectives

Learning outcomes and competences

Students and researchers should develop their critical knowledge of public communication as well as understand the functioning of the media system. They are expected to develop interest in this area of knowledge.

Working method

Presencial

Program

1. The process of public communication and the formatting of public opinion;


2. Theories of Communication and their effects;


3. Development of science and its impact on society;


4. The strategy and main communication tactics;


5. The Health Communication Plan

Mandatory literature

McCombs, Max; The news and public opinion: media effects on civic life, Cambridge University Press., 2012
Moss, D., Verčič, D., & Warnaby, G; The news and public opinion: media effects on civic life. (2011) Cambridge University Press. Perspectives on Public Relations Research, Taylor and Francis, 2012
Francis. Higgs, J., Ajjawi, R., MsAllister, L., Trede, F. & Loftus, S.; Communicating in the Health Sciences. . , Oxford University Press, 2013
Tench, Ralph, and Liz Yeomans; Exploring Public Relations, Prentice Hall - Financial Times., 2006
Lippmann, Walter.; Public Opinion. , Harcourt, Brace and Company., 1922
Tye, Larry. ; The father of spin: Edward L. Bernays and the birth of public relations. , Randon House., 1998

Teaching methods and learning activities

Theoretical and theoretical-practical classes, expository method using cases studies.

No final exam

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Participação presencial	0,00
Trabalho escrito	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Trabalho escrito	100,00
Total:	100,00

Eligibility for exams

Assistance to at least 75% of all classes.

Calculation formula of final grade

The average of the classification obtained through practical exercices.

Classification improvement

Writing an article in a model to be combined with the teacher.