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Guerrilla Marketing in Times of Economic Difficulty

Title
Guerrilla Marketing in Times of Economic Difficulty
Type
Article in International Scientific Journal
Year
2014
Authors
Mendes, Anabela
(Author)
FLUP
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Pinto, Beatriz
(Author)
FLUP
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Santos, David
(Author)
FLUP
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Barbosa, Inês
(Author)
FLUP
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Oliveira, Jorge
(Author)
FLUP
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Lago, Marta
(Author)
FLUP
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Pinheiro, Raquel
(Author)
FLUP
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Marinho, Jorge
(Author)
FLUP
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Journal
Pages: 19-20
ISSN: 2183-444X
Publisher: Jorge Marinho
Scientific classification
FOS: Social sciences > Media and communications
Other information
Resumo (PT): Vue magazine (20598) ISSN 1488-7320
Language: English
Type (Professor's evaluation): Scientific
Notes: Published October 2014. Disponível em: http://issuu.com/mria-arim/docs/vue-oct-2014?e=2581653/9741972
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