Abstract (EN):
Nowadays, business models play a key role in competitiveness. Each industry has specific needs regarding
the customization of their business models. Through a personalized business model, organizations can enjoy
a customized mapping of all the business activities. In the machinery industry domain and specifically
producers of integrated Products and Services, the need for a customized business model has been growing
due to the specifications of the industry. The existing business models do not satisfy the capital goods
companies’ needs, therefore a study was conducted to analyse and understand companies’ specifications,
the existing supporting business frameworks to further proceed with the creation of a new methodology and
framework that supports the businesses of this specific industry.
Language:
Portuguese
Type (Professor's evaluation):
Scientific