Abstract (EN):
Cultural events enhance territories¿ identity promotion and competitiveness. This article seeks to understand how cultural events impact the identity and sustainability of territories through the analysis of the film festival, MDOC-Melgaço International Documentary Festival, and its relationship with the municipality of Melgaço. A qualitative study was developed using documentary research, direct observation, and semi-structured interviews. The results relate the festival to the legacy of Jean-Loup Passek, the creation of a new cultural brand in Melgaço, and MDOC¿s committed relationship with the territory. The characterization of the festival refers to the singularity of the event, which, despite being international, adapts to the surrounding environment through the celebration of cinema and the promotion of documentaries, along with dialogue with the community, valuing local identity and establishing collective memory. © 2024, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.
Language:
Portuguese
Type (Professor's evaluation):
Scientific
No. of pages:
15