Go to:
Logótipo
Você está em: Start > Publications > View > Press funding and strategies in online and offline business: the Portuguese case
Map of Premises
Principal
Publication

Press funding and strategies in online and offline business: the Portuguese case

Title
Press funding and strategies in online and offline business: the Portuguese case
Type
Article in International Scientific Journal
Year
2024
Authors
Faustino, Paulo
(Author)
FLUP
View Personal Page You do not have permissions to view the institutional email. Search for Participant Publications Without AUTHENTICUS View ORCID page
Martins, Carla
(Author)
Other
The person does not belong to the institution. The person does not belong to the institution. The person does not belong to the institution. Without AUTHENTICUS Without ORCID
Journal
ISSN: 2516-3523
Publisher: Intellect Discover
Indexing
Publicação em ISI Web of Science ISI Web of Science
Publicação em Scopus Scopus
EBSCO
Other information
Resumo (PT):
Abstract (EN): Media managers are facing a variety of profound and disruptive challenges generated by the impact of digitization and platformization on the production, distribution and consumption of media goods. Interestingly, platforms provide users with the opportunity to become providers of information (‘produsers’). The technological ecology requires publishing organizations to constantly rethink and adjust their competitive strategies and business models to achieve financial sustainability. Based on interviews with media industry players, this article intends to understand Portuguese newspaper companies’ funding models, business challenges in a pre-pandemic period, and how managers were reacting and adapting their practices. This study has found that the companies demonstrated the predominant implementation of management practices aimed at exploring mixed revenue sources – that is, through the traditional activity of selling advertising and newspapers and the support of paper and the sale of digital advertising content. Companies where the main source of revenue came from a mixed-model ended up, for the most part, investing more, or having more participation, in digital, with a few exceptions.
Language: English
Type (Professor's evaluation): Scientific
Notes: Received: 03 Jan 2024, Accepted: 21 Mar 2024, Published online: 18 Sep 2024
No. of pages: 17
Documents
We could not find any documents associated to the publication with allowed access.
Related Publications

Of the same authors

Comunicação, media e indústrias criativas na era digital (2020)
Book
Faustino, Paulo ; Martins, Carla; Puentes, Iván ; Belda, Francisco
Recommend this page Top
Copyright 1996-2025 © Faculdade de Medicina Dentária da Universidade do Porto  I Terms and Conditions  I Acessibility  I Index A-Z  I Guest Book
Page created on: 2025-07-05 at 18:54:09 | Acceptable Use Policy | Data Protection Policy | Complaint Portal