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A reflection on congruence between fan profiles and sponsor brands in portuguese football clubs: A research proposal [poster]

Title
A reflection on congruence between fan profiles and sponsor brands in portuguese football clubs: A research proposal [poster]
Type
Summary of Presentation in a National Conference
Year
2024
Authors
Estefano, Thiago H. S.
(Author)
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Carvalho, M. José
(Author)
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Rodrigues, Pedro
(Author)
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Conference proceedings National
Pages: 1261-1262
IJUP: 17th U.PORTO Young Researchers Meeting| IJUP: 17.º Encontro de Jovens Investigadores da U.PORTO
Faculdade de Economia da U.Porto, 08 a 10 Maio de 2024
Scientific classification
FOS: Social sciences
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Resumo (PT):
Abstract (EN):
Language: English
Type (Professor's evaluation): Scientific
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