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The effect of brand names and logos’ figurativeness on memory: an experimental approach

Title
The effect of brand names and logos’ figurativeness on memory: an experimental approach
Type
Article in International Scientific Journal
Year
2023
Authors
Paulo de Lencastre
(Author)
Other
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Joana César Machado
(Author)
Other
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Patrício Costa
(Author)
FPCEUP
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Journal
Vol. 164 No. Article 113944
ISSN: 0148-2963
Publisher: Elsevier
Other information
Resumo (PT):
Abstract (EN):
Language: English
Type (Professor's evaluation): Scientific
Documents
File name Description Size
Article 113944 4739.23 KB
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