THE AUGMENTED REALITY AS A SALES PROMOTION TOOL

• Type: Article in International Conference Proceedings Book
• Date: 2020

Authors

Valle, M (Author) Other; Nuno Moutinho (Author) FEP; Rui Rodrigues (Author) FEUP

Conference proceedings International

Title: Strategica: Preparing for Tomorrow, Today

Pages: 362-372

Indexing

ISI Web of Knowledge - 0 Citations

Other information

Authenticus ID: P-00V-30G

Abstract (EN): This article addresses the use of augmented reality content as a part of the point of sale promotion strategy. The main research question is to determine whether the use of an application with augmented reality can facilitate the visualization and localization of the promotions available at the physical point of sale and, consequently, influence the shopping experience. To answer this question, an application was created with augmented reality content, so that it can measure the influence that this technology can have on the perception of promotions within stores. The general objective of the study is to identify whether the use of this application, in the context of supermarkets, could facilitate the visualization and localization of promotions in comparison with conventional disclosure approaches. Based on a literature review with authors from different areas, this article summarizes an ongoing investigation and at the end details the future steps of the research.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 11