Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers

• Type: Article in International Scientific Journal
• Date: 2023

Authors

Saepudin, D (Author) Other; hojaei, AS (Author) FEP; Barbosa, B (Author) FEP; Pedrosa, I (Author) Other

Journal

Title: Behavioral Sciences

Final page: 171

Publisher: MDPI

Indexing

ISI Web of Knowledge - 9 Citations

Scopus - 11 Citations

Other information

Authenticus ID: P-00X-ZWA

DOI: 10.3390/bs13020171

Abstract (EN): This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric. Data were collected via an online questionnaire with 289 participants, including both Indonesian and non-Indonesian consumers. The hypotheses were tested using structural equation modeling in SmartPLS 3. The results showed that fashion motivation and perceived value positively impacted the intention to purchase this type of product for personal use and for gifting. The perceived price had a positive effect on purchase intention for gifting. Altruistic motivations affected attitudes but not purchase intentions. Differences were identified between national and foreign consumers regarding the impact of price perception on attitudes and personal purchase intentions. The study provides practical implications for small businesses, artisan crafts, and entrepreneurs.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 17