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Sustentabilidade e brand equity: um estudo de caso da marca Starbucks em Portugal

Title
Sustentabilidade e brand equity: um estudo de caso da marca Starbucks em Portugal
Type
Chapter or Part of a Book
Year
2022
Authors
Rita Brito
(Author)
Other
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Samuel Lins
(Author)
FPCEUP
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Salomé Mamede
(Author)
FPCEUP
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Sibele D. Aquino
(Author)
Other
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Language: Portuguese
Type (Professor's evaluation): Scientific
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149-196 521.50 KB
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