Abstract (EN):
This paper describes a method for the assessment of retail store performance
based on Data Envelopment Analysis (DEA). The assessment considers the stores as complex
organizations that aggregate several subunits, corresponding to sections with management
autonomy. This structure motivated an analysis at two different levels: the section
level and the store level. The performance assessment of the sections envolves a comparison
among similar sections located in different stores, and evaluates efficiency spread. This is
followed by an analysis at the store level to define targets for the sections. This analysis takes
into account the interdependencies of the sections composing a store, as they share limited
resources such as the floor area. This is achieved using a Network DEA model, which determines
the maximum store sales allowing for reallocations of area among the sections within
a store. The method developed is illustrated using a case study consisting of a Portuguese
chain of supermarkets.
Language:
English
Type (Professor's evaluation):
Scientific
No. of pages:
20