Inspiring disruptive change: A novel approach to modelling the value creation process

• Type: Article in International Conference Proceedings Book
• Date: 2010

Authors

Manuel Au-Yong Oliveira (Author) FEUP; João José Pinto Ferreira (Author) FEUP

Conference proceedings International

Title: IADIS e-Soceity 2010 Proceedings (Kommers & Isaias) (Eds.)

Pages: 203-212

IADIS e-Society 2010

Porto, Portugal, 18 a 21 de Março de 2010

Scientific classification

FOS: Social sciences > Other social sciences

CORDIS: Social sciences

Other information

Abstract (EN): This methodology paper puts forth a novel process with which to portray the value network and enterprise asset creation. Real cases which involved field research by the authors are used to present and better illustrate certain concepts. Organizations involve intense human interaction and require novel ways which make evident variations in performance, a central aspect of management today and in the near future. Our contribution is in combining the use of the narrative / storylines, game design patterns, value network analysis and the dynamic capabilities paradigm to reduce the complexity of the strategy debate. Our modelling tool is also pictorial and so simple to grasp. The primary value of graphical notations lies in their communication and understanding possibilities (Fowler, 2004). The importance of the dynamic capabilities paradigm (Teece et al., 1997) is emphasized in which ICT plays a central and strategic role (Pavlou, 2004) in the creation of value and consequently enterprise assets. Geertz (2000) brought attention to the fact that research is performed in order to clarify or usefully revise our own or someone else¿s ideas and we see this clarification and revision as being necessary given a heightened need to motivate and inspire people to carry out actions of disruptive change (Denning, 2004).

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 10