Resumo (PT):
Abstract (EN):
An archaeology of computer-mediated communication has to identify the period of popularization
of the Internet, in the last decade of the last century, as a crucial moment in the formation of a
cyber-political ideology that has guided many of the practices and discourses associated with digital
networks. We will review this type of discourse, showing how it became even more widespread when
we began to understand that the new digital media are networks in the precise sense of that term.
The theory of networks allows us to see how imitation has become increasingly present in the new
media, particularly in the most recent social networks such as YouTube, Facebook or Instagram. We
will analyse several mechanisms of propagation of imitation, giving particular relevance to the way
in which emotions, namely negative emotions such as anger or fear, spread and become dominant in
networks. We show empirical data that support that kind of analysis, but we will mainly stress the role
that algorithms such as those by Facebook and YouTube play in emotional contagion. This will allow
to revaluate the ideas that accompanied the initial phases of the development of the Internet, as well
as the dilemmas that the regulation of this network currently faces.
Language:
English
Type (Professor's evaluation):
Scientific