Words fly quicker than actions: The globalization of the diversity discourse

• Type: Chapter or Part of a Book
• Date: 2013

Authors

Barbosa, I (Author) Other; Cabral-Cardoso, C. (Author) FEP

Book

Title: Global themes and local variations in organization and management. Perspectives on glocalization

Pages: 146-160

Indexing

Scopus - 2 Citations

Other information

Authenticus ID: P-00T-P2V

DOI: 10.4324/9780203139486

Abstract (EN): Having to compete in the world market, multinational companies (MNCs) play a prominent role in the process of transferring management knowledge and practices, particularly when they originate in more developed/hegemonic countries and subsidiaries are hosted in peripheral societies (Frenkel 2008). A good example of this process is provided by the diversity agenda and the role played by US MNCs in spreading it to local affiliates and other visible local companies aiming to be seen as innovative. © 2014 Taylor and Francis.

Language: English

Type (Professor's evaluation): Scientific