EXPLORING CONSUMER ACCEPTANCE OF A VEGETARIAN DIET AMONGST VEGETARIANS AND NON-VEGETARIANS

• Type: Article in International Conference Proceedings Book
• Date: 2019

Authors

Valente, M (Author) Other; Cristina Chaves (Author) FEP; Fontes, C (Author) Other

Conference proceedings International

Title: PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON ENERGY & ENVIRONMENT (ICEE 2019): BRINGING TOGETHER ENGINEERING AND ECONOMICS

Pages: 301-305

4th International Conference on Energy and Environment - Bringing together Engineering and Economics (ICEE)

Guimaraes, PORTUGAL, MAY 16-17, 2019

Indexing

ISI Web of Knowledge - 0 Citations

Other information

Authenticus ID: P-00R-E6Q

Abstract (EN): The change towards a more sustainable lifestyle will require changes in the food diet. The vegetarian diet is often cited as a more sustainable option and sometimes seen as inevitable in the long run, given the many negative environmental impacts of the production of meat and fish for human consumption. In this empirical study, we propose to explore the reasons why vegetarians have chosen such a regime and why non-vegetarians have not. To explore the asymmetry between the perceptions of these two groups, we designed a questionnaire to assess both attitudes and economic valuation of a vegetarian option. We observe that both groups indeed would be willing to pay a price premium for a food item, albeit a higher price premium for vegetarians. Also, irrespective of being a vegetarian or not, we find that associating vegetarian diet's preferences with mainly animal welfare yields a positive price premium, as well as having higher than average environmental concerns.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 5