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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Type
International Conference Proceedings Book
Year
2019
Other information
Language:
English
Type (Professor's evaluation):
Scientific
ISBN:
9783319980645
Electronic ISBN:
9783319980652
Collection:
Finding New Ways to Engage and Satisfy Global Customers
Documents
We could not find any documents associated to the publication.
Publications included
Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand LoyaltyImported from Authenticus
Article in International Conference Proceedings Book
Teresa Fernandes (Author) (FEP); Ana Castro (Author) (FEP)
2019
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Page created on: 2025-09-05 at 18:14:55 | Privacy Policy | Personal Data Protection Policy | Whistleblowing | Electronic Yellow Book
Page created on: 2025-09-05 at 18:14:55 | Privacy Policy | Personal Data Protection Policy | Whistleblowing | Electronic Yellow Book