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¿Sales promotion Techniques in Portugal¿, Chapter 13, in Sales Promotion Techniques: Best practice from Asia and Europe, ed. By K.S.Fam, L.Józsa and J.E.Richard, Asia Business Research Corporation limited, Wellington, New Zeland. (ISBN: 978-0-473-17779-9).

Title
¿Sales promotion Techniques in Portugal¿, Chapter 13, in Sales Promotion Techniques: Best practice from Asia and Europe, ed. By K.S.Fam, L.Józsa and J.E.Richard, Asia Business Research Corporation limited, Wellington, New Zeland. (ISBN: 978-0-473-17779-9).
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Chapter or Part of a Book
Year
2010
Authors
Pedro Quelhas Brito
(Author)
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Type (Professor's evaluation): Scientific
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