A bricolage perspective on service innovation

• Type: Article in International Scientific Journal
• Date: 2017

Authors

Witell, L (Author) Other; Gebauer, H (Author) Other; Jaakkola, E (Author) Other; Hammedi, W (Author) Other; Lia Patrício (Author) FEUP; Perks, H (Author) Other

Journal

Title: Journal of Business Research

Vol. 79

Pages: 290-298

ISSN: 0148-2963

Publisher: Elsevier

Indexing

ISI Web of Knowledge - 24 Citations

Scopus - 53 Citations

Other information

Authenticus ID: P-00N-69T

DOI: 10.1016/j.jbusres.2017.03.021

Abstract (EN): Service innovation is often viewed as a process of accessing the necessary resources, (re)combining them, and converting them into new services. The current knowledge on success factors for service innovation, such as formalized new service development (NSD) processes, predominantly comes from studying large firms with a relatively stable resource base. However, this neglect situations in which organizations face severe resource constraints. This paper argues that under such constraints, a formalized new service development process could be counter-productive and a bricolage perspective might better explain service innovation in resource constrained environments. In this conceptual paper, we propose that four critical bricolage capabilities (addressing resource scarcity actively, making do with what is available, improvising when recombining resources, and networking with external partners) influence service innovation outcomes. Empirical illustrations from five organizations substantiate our conceptual development. Our discussion leads to a framework and four testable propositions that can guide further service research.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 9