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Macromarketing and Development: Building Bridges and Forging Alliances

Title
Macromarketing and Development: Building Bridges and Forging Alliances
Type
International Conference Proceedings Book
Year
2007
Conference International
Macromarketing and Development: Building Bridges and Forging Alliances, International Society of Marketing Development and Macromarketing Society
Washington D.C., USA
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
ISBN: 0-979544-0-9
Documents
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Publications included
Exploring ethical consumerism: the case of charity-linked products
Article in International Conference Proceedings Book
João Proença (Author) (FEP); Inês Pereira (Author) (Other)
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