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36th Annual Macromarketing Conference: The new World: Macromarketing Yesterday and Today

Title
36th Annual Macromarketing Conference: The new World: Macromarketing Yesterday and Today
Type
International Conference Proceedings Book
Year
2011
Conference International
36th Annual Macromarketing Conference: The new World: Macromarketing Yesterday and Today, The College of William and Mary, Mason School of Business
Williamsburg, Virginia, USA
Scientific classification
FOS: Social sciences
Other information
Language: English
Type (Professor's evaluation): Scientific
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Publications included
The use Positive and Negative Emotional Appeals in Health-Related Social Marketing: A historical research approach focused on HIV prevention throught short filmes in the European Union
Article in International Conference Proceedings Book
Beatriz Casais (Author) (Other); João F. Proença (Author) (FEP)
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