Consumer ethics in the European Union: A comparison of Northern and Southern views

• Type: Article in International Scientific Journal
• Date: 2001

Authors

Polonsky, MJ (Author) Other; Pedro Quelhas Brito (Author) FEP; Pinto, J (Author) Other; Higgs Kleyn, N (Author) Other

Journal

Title: Journal of Business Ethics

Vol. 31

Pages: 117-130

ISSN: 0167-4544

Publisher: Springer Nature

Indexing

ISI Web of Knowledge - 71 Citations

Scopus - 85 Citations

Other information

Authenticus ID: P-000-VNW

DOI: 10.1023/a:1010780526643

Abstract (EN): There is a growing interest in understanding consumer ethical actions in relation to their dealings with firms. This paper examines whether there are differences between Northern and Southern European Union (EU) consumers' perceptions of ethical consumer behaviour using Muncy and Vitell's (1992) Consumer Ethics Scale (CES). The study samples 962 university students across four Northern EU countries (Germany, Denmark, Scotland, The Netherlands) and four Southern EU countries (Portugal, Spain, Italy, Greece). Some differences are identified between the two samples, which might question the ability of organisations to consider the EU as one homogeneous market.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 14