A Proposal for a Mobile Ticketing Solution for Metropolitan Area of Oporto Public Transport

• Type: Article in International Conference Proceedings Book
• Date: 2013

Authors

Marta Campos Ferreira (Author) FEUP; Maria Henriqueta Nóvoa (Author) FEUP; Teresa Galvão Dias (Author) FEUP

Conference proceedings International

Title: EXPLORING SERVICES SCIENCE, IESS 2013

Pages: 263-278

4th International Conferences on Exploring Service Science

Porto, PORTUGAL, FEB 07-08, 2013

Indexing

ISI Web of Knowledge - 8 Citations

Scopus - 8 Citations

Other information

Authenticus ID: P-008-98C

DOI: 10.1007/978-3-642-36356-6_19

Abstract (EN): The use of mobile phones to make payments is already a wide-spreading reality. While some mobile payment solutions achieved a considerable success and are already in use, others failed in the pilot phase. Nevertheless, there is an area where mobile payments have been quite successful: mobile ticketing in public transport. In fact, there are several advantages of mobile ticketing over traditional ticketing systems, such as queue avoidance, ubiquitous and remote access to payment, and the lack of need to carry coins and cash. This paper intends to propose a mobile payment system to be implemented in the Public Transport of Metropolitan Area of Oporto. After defining the payment ticketing model, a prototype was developed and tested by a sample of users. These tests allowed gathering some feedback about the feasibility of the system as well as useful insights about the concept, new in public transport in Portugal. The findings attained so far suggest that users considered the system extremely useful, since it is more convenient than traditional systems, improving the travelling process and experience. It was also clear that users valued the integration of additional and complementary services with mobile payments, such as real-time traffic information, maps and schedules. There are also several barriers to the adoption of such a system elicited by users, such as premium price, complex interfaces and perceived risks, such as security and privacy concerns.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 16