Pricing for internet sales channels in car rentals

• Type: Chapter or Part of a Book
• Date: 2015

Authors

Beatriz Brito Oliveira (Author) FEUP; Maria Antónia Carravilla (Author) FEUP; José Fernando Oliveira (Author) FEUP; Paula Raicar (Author) Other; Delfina Acácio (Author) Other; José Ferreira (Author) Other; Paulo Araújo (Author) Other

Book

Title: Operations Research and Big Data: IO2015-XVII Congress of Portuguese Association of Operational Research (APDIO)

Pages: 139-147

ISBN: 978-3-319-24152-4

Electronic ISBN: 978-331924154-8

Indexing

Scopus - 139 Citations

Other information

Authenticus ID: P-00K-3ZC

DOI: 10.1007/978-3-319-24154-8_17

Abstract (EN): Internet sales channels, especially e-brokers that compare prices in the market, have a major impact on car rentals. As costs are heavily correlated with unoccupied fleet, occupation considerations should be integrated with swift responses to the market prices. This work was developed alongside Guerin, a Portuguese car rental, to build a tool that quickly updates prices on e-brokers websites to increase total value. This paper describes the specificities of the problem and their implication on the solution, and presents an adaptative heuristic to update prices and the system's architecture.

Language: English

Type (Professor's evaluation): Scientific