Facilitating qualitative research in business studies: Using the business narrative to model value creation

• Type: Article in International Scientific Journal
• Date: 2011

Authors

Oliveira, MAY (Author) Other; João José Pinto Ferreira (Author) FEUP

Journal

Title: African Journal of Business Management

Vol. 5 No. 1

Pages: 68-75

ISSN: 1993-8233

Publisher: Academic Journals Inc.

Indexing

ISI Web of Knowledge - 9 Citations

Other information

Authenticus ID: P-002-VWT

Abstract (EN): This is a conceptual paper supported by empirical research giving details of a new Business Narrative Modelling Language (BNML). The need for BNML arose given a growing dissatisfaction with qualitative research approaches and also due to the need to bring entrepreneurs, especially those with little training in management theory, closer to the academic (as well as practitioner) discussion of innovation and strategy for value creation. We aim primarily for an improved communication process of events which can be described using the narrative, in the discussion of the value creation process. Our findings, illustrated through a case study, should be of interest to both researchers and practitioners alike.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 8