Abstract (EN):
Finding an appropriate insurance product on the Web can be a difficult and time-consuming process. The majority of insurers continue to build sites that are structured on a corporate orientation rather than customer needs. Customers are left on their own to figure out how to analyse and compare different proposals. In this paper we analyse the application of machine learning techniques in modelling customers of an electronic insurance market as an approach to better match customers and insurance product offers, providing a valuable add-on to both customer's and sellers' sides.
Language:
English
Type (Professor's evaluation):
Scientific
No. of pages:
6