Intercultural Communication in Global Africa
Instance: 2022/2023 - 1S
Cycles of Study/Courses
||No. of Students
Teaching Staff - Responsibilities
The objective of this CU is to raise students’ awareness of varied forms of perception, comprehension and structuring different domains of experience in the world. This gives origin to different values and social practices, which determine, within a group, the importance given to a quality, an object, time and space, to the self and the other, to the relations between gender and power, to the natural and supernatural, and to life and death.
This module sensitises students to the challenges of social interactions in African contexts. They acquire techniques to become aware of ethnocentrism and eurocentrism, to recognize prejudices and discrimination, to identify and interact with forms of behaviour towards the “other” and to develop the ability to recognize values and cultural practices different from those which he has experienced in his cultural context.
Learning outcomes and competences
students who successfully complete the course unit will have aquired the following skills:
- awareness for what is ment by ethnocentrism and eurocentrism;
- recognize what is a prejudice, discrimination an racism;
- sensitivity to recognize, acept and adapt to different forms of behaviour and different interaction rules in society;
- ability to recognize values and cultural practices, in order to interpret assumptions, implicit meanings.
2 Contact between cultures (in Africa)
2.1 Aculturation and cultural shock
2.2 Etnocentrism, prejudice, discrimination
2.3 Identity and otherness
2.4 Essencialism and stereotypes
3. Comparing and analysing "cultures"
3.2 Hierarchies and power
3.3 Time, space and other dimensions
4. Culture and communication
4.1 Modes of communicating
4.2 Modalities in face-to-face interaction
5. Globalization and the new media.
Bennett, Milton ; Basic Concepts of intercultural communication. Paradigms, principles and practices, Nicholas Brealey; 2 edition , 2013. ISBN: 0983955840
Bennett, Milton; Basic Concepts of intercultural communication. , Nicholas Brealey Publishing , 1998. ISBN: 1877864625
Hofstede, Gerd, Hofstede, Jan G., Minkov, Michael ; Cultures and Organizations. Software of the Mind, McGraw-Hill Education, 2010. ISBN: 0071664181
Meyer, Erin ; The Culture Map , PublicAffairs;, 2016. ISBN: 9781610392761
Tropenaars, F. & Hampden-Turner, C.; Riding the Waves of Culture: Understanding Diversity in Global Business, McGraw-Hill Education, 2012. ISBN: 9780071773089
Teaching methods and learning activities
Classes will be student-centered, stimulating his interpretation of cultural values and other elements from various products of cultural practices. This kind of exercise is based above all in the analysis of texts, films and pictures collected in different kinds of contexts. Individual research, criticism and the resolution of problems will be stimulated.
Main attention will be given to the active participation in classes, both by the presentation of small academic works about different topics related to the program.
Topics presented in films and pictures collected in fieldwork in African countries will be discussed.
Distributed evaluation without final exam
Amount of time allocated to each course unit
|Frequência das aulas
Eligibility for exams
100% attendance with duly justified exceptions
Calculation formula of final grade
exercises / presentations in class - 20%
final assessment - 80%
In order to successfully pass, students must achieve a positive mark in both assessment components.
- written assignment
- active participation in class, showing mastery of the subject matter