Go to:
Comuta visibilidade da coluna esquerda
Você está em: Start > EIMAS05

Intercultural Communication in Global Africa

Code: EIMAS05     Acronym: CIA

Classification Keyword
OFICIAL Cultural Studies

Instance: 2022/2023 - 1S Ícone do Moodle

Active? Yes
Responsible unit: Department of History, Political and International Studies
Course/CS Responsible: European Interdisciplinary Master African Studies

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
EIMAS 15 Study Plan 1 - 5 26 135

Teaching Staff - Responsibilities

Teacher Responsibility
Isabel Maria Galhano Rodrigues

Teaching - Hours

Seminar: 2,00
Type Teacher Classes Hour
Seminar Totals 1 2,00
Isabel Maria Galhano Rodrigues 2,00

Teaching language



The objective of this CU is to raise students’ awareness of varied forms of perception, comprehension and structuring different domains of experience in the world. This gives origin to different values and social practices, which determine, within a group, the importance given to a quality, an object, time and space, to the self and the other, to the relations between gender and power, to the natural and supernatural, and to life and death.

This module sensitises students to the challenges of social interactions in African contexts. They acquire techniques to become aware of ethnocentrism and eurocentrism, to recognize prejudices and discrimination, to identify and interact with forms of behaviour towards the “other” and to develop the ability to recognize values and cultural practices different from those which he has experienced in his cultural context.

Learning outcomes and competences

students who successfully complete the course unit will have aquired the following skills:

- awareness for what is ment by ethnocentrism and eurocentrism;

- recognize what is a prejudice, discrimination an racism;

- sensitivity to recognize, acept and adapt to different forms of behaviour and different interaction rules in society;

- ability to recognize values and cultural practices, in order to interpret assumptions, implicit meanings.

Working method



1 Culture(s)
2 Contact between cultures (in Africa)
2.1 Aculturation and cultural shock
2.2 Etnocentrism, prejudice, discrimination
2.3 Identity and otherness
2.4 Essencialism and stereotypes
3. Comparing and analysing "cultures"
3.1 Individualism/colectivism
3.2 Hierarchies and power
3.3 Time, space and other dimensions
4. Culture and communication
4.1 Modes of communicating
4.2 Modalities in face-to-face interaction
5. Globalization and the new media.

Mandatory literature

Bennett, Milton ; Basic Concepts of intercultural communication. Paradigms, principles and practices, Nicholas Brealey; 2 edition , 2013. ISBN: 0983955840
Bennett, Milton; Basic Concepts of intercultural communication. , Nicholas Brealey Publishing , 1998. ISBN: 1877864625
Hofstede, Gerd, Hofstede, Jan G., Minkov, Michael ; Cultures and Organizations. Software of the Mind, McGraw-Hill Education, 2010. ISBN: 0071664181
Meyer, Erin ; The Culture Map , PublicAffairs;, 2016. ISBN: 9781610392761
Tropenaars, F. & Hampden-Turner, C.; Riding the Waves of Culture: Understanding Diversity in Global Business, McGraw-Hill Education, 2012. ISBN: 9780071773089

Teaching methods and learning activities

Classes will be student-centered, stimulating his interpretation of cultural values and other elements from various products of cultural practices. This kind of exercise is based above all in the analysis of texts, films and pictures collected in different kinds of contexts. Individual research, criticism and the resolution of problems will be stimulated.

Main attention will be given to the active participation in classes, both by the presentation of small academic works about different topics related to the program.

Topics presented in films and pictures collected in fieldwork in African countries will be discussed.



Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation Weight (%)
Participação presencial 20,00
Trabalho escrito 80,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Estudo autónomo 75,00
Frequência das aulas 26,00
Trabalho laboratorial 34,00
Total: 135,00

Eligibility for exams

100% attendance with duly justified exceptions

Calculation formula of final grade

exercises / presentations in class - 20%
final assessment  - 80%

In order to successfully pass, students must achieve a positive mark in both assessment components.
- written assignment 
- active participation in class, showing mastery of the subject matter
Recommend this page Top