Communication Semiotics

Code:

CC042

Acronym:

SEMCOM

Instance: 2012/2013 - 1S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	124	Plano Oficial a partir de 2008/2009	2	-	5	52	135

Teaching language

Portuguese

Objectives

- Master the key-concepts.
- Semiotic analysis of mass media, with particular emphasis on the non-verbal elements, the cinema, journalism, propaganda and publicity – (dis)assembly of messages.
- Search for new languages.
- Develop a critical reading of the mass media.

Program

I – METHODOLOGICAL ISSUES
II – BACKGROUND OF SEMIOTICS
III – DIMENSIONS AND LEVELS OF SEMIOTICS
a) Syntactic axis
b) Semantic axis
c) Pragmatic axis
d) Symbolism
e) Myth
IV – SEMIOTIC ANALYSIS
a) Discourse analysis
b) Semiotics and journalism
b)1) Semiotics and photojournalism
c) Analysis of fiction programmes
d) Semiotics and the cinema
e) Semiotics of cyberspace
V – SEMIOTIC MARKETING
a) Semiotic composition of the brand
b) Semiotics and publicity
VI – POLITICA SEMIOTICS
a) Semiotics at the service of power
b) Semiotic guerrilla
VII – CRITICAL READING OF THE MASS MEDIA
a) The Semiotics expert as Ombudsman

Mandatory literature

BARTHES, Roland; Mitologias, Círculo de Leitores, 1987
CORNU, Geneviève; SEMIOLOGIE DE L'IMAGE DANS LA PUBLICITE , LES EDITIONS D'ORGANISATION, 1990
ECO, Umberto; O SIGNO, EDITORIAL PRESENÇA, s. / d.
FARINA, Modesto; PSICODINÂMICA DAS CORES EM COMUNICAÇÃO, EDITORA EDGARD BLÜCHER , 1986
LAVRADOR, F. Gonçalves; ESTUDOS DE SEMIÓTICA FÍLMICA. Introdução Geral e Prolegómenos, EDIÇÕES AFRONTAMENTO, 1984
MARINHO, Jorge; ACÇÃO PSICOLÓGICA ATRAVÉS DOS MASS MEDIA: (DES)MONTAGEM DE UM PROCESSO DE COMUNICAÇÃO ENCOBERTA DIRIGIDA ESPECIALMENTE A UM RECEPTOR – Perspectivas Semiótica, Psicossociológica, Ético-Deontológica e Jurídica, FACULTADE DE CIENCIAS DA COMUNICACIÓN / UNIVERSIDADE DE SANTIAGO DE COMPOSTELA (tese de Doutoramento), 2001
Marinho, Jorge; FOTOJORNALISMO À LUZ DA SEMIÓTICA, Club de Prensa de Ferrol, 2006
MORAN, José Manuel; COMO VER TELEVISÃO. LEITURA CRÍTICA DOS MEIOS DE COMUNICAÇÃO, EDIÇÕES PAULINAS, 1991
PIGNATARI, Décio; Informação, Linguagem, Comunicação, Editora Cultrix, 1981
TRABANT, Jürgen; ELEMENTOS DE SEMIÓTICA, EDITORIAL PRESENÇA, s. / d.
“Revista de comunicação e linguagens”, Maio de 2001
WEYERGANS, Franz; TU E O CINEMA, LIVRARIA CIVILIZAÇÃO, 1976
van DIJK, Teun A.; La Noticia Como Discurso, Ediciones Paidós, 1990
http://time-binding.org/
http://www.semioticamassmedia.com/Principal.htm
http://www.semioticapolitica.com/marco con.htm

Teaching methods and learning activities

A combination of several methods: verbal (saying), intuitive (showing) and active (doing). Students are reminded that, as far as practicable, classes will be interactive.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	52,00
Test / Exam	Exame	1,00
Assignment	Trabalho escrito	23,00
Examination preparation / study	Exame	59,00
	Total:	-	0,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Calculation formula of final grade

Oral participation - 25 %
Assignment - 35 %
Final exam - 40 %
*

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Observations

Calculation of final grade
- repeaters
- working students - if they don’t attend 75 % of classes
assignment - 40 %
final exam - 60 %
Among other assessment elements, all students, including working students and repeaters, must also do an assignment, in 2012-2013. In each class, students must form groups with about eight members.