Psychosociology of Communication

Code:

CC038

Acronym:

PSICOM

Instance: 2010/2011 - 2S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	88	Plano Oficial a partir de 2008/2009	2	-	5	52	135

Teaching language

Portuguese

Objectives

- Develop skills for the analysis of effects that the mass media, with their verbal and/or non-verbal elements, cause in the intrapersonal, interpersonal , group and social plan.
- Research the different persuasion techniques, such as publicity, propaganda and psychological war, emphasising the strategic dimension of communication.
- Promote the implementation of Psychosociology to the study of senders and receivers of messages transmitted by the mass media.
- Reflect, in psychosociological terms, on the positive and negative aspects relative to the mass media, with a view to the formation of senders and receivers that are aware of the power of the media.

Program

I – METHODOLOGICAL ISSUES
II – NOTIONS OF PSYCHOSOCIOLOGY
III – SCOPE AND PURPOSE OF COMMUNICATION
a) Verbal communication
b) Non-verbal communication
IV – PERCEPTION
a) Psychophysiological elements
V – PSYCHOSOCIOLOGICAL EFFECTS OF COMMUNICATION
a) Mass media relations - individual – society
b) Psychosociology of cyberspace
c) Mass media: real / virtual – fiction / reality
d) Mass media – social construction of reality
VI – SHAPING THE PUBOIC OPINION
a) Role of media
b) The importance of opinion leaders / social referents
VII – GROUP COMMUNICATION
a) Role of leadership
VIII – PERSUASION
a) Propaganda
b) Publicity
c) Subliminal manipulation
IX – SCOPE OF MASS MEDIA AND THE MILITARY INSTITUTION
a) Psychological war
X – GROUP DYNAMICS
a) Small groups
b) Large groups
XI – EDUCATING FOR A GLOBAL COMMUNICATION
a)Education for the mass media
XII – PROFESSION INTEGRATION OF GRADUATES IN JOURNALISM / COMMUNICATION SCIENCES IN THE INFORMATION BODIES IN THE GREATER PORTO AREA

Mandatory literature

ABRANTES, José Carlos et alii (organização de); A Imprensa, a Rádio e a Televisão na Escola, Instituto de Inovação Educacional, 1995
ARGYLE, Michael, COOK, Mark; GAZE AND MUTUAL GAZE, CAMBRIDGE UNIVERSITY PRESS, 1976
ASCH, Solomon E.; Social Psychology, Oxford University Press, 1987
BUCETA FACORRO, L.; FUNDAMENTOS PSICOSOCIALES DE LA INFORMACIÓN , CENTRO DE ESTUDIOS RAMON ARECES, 1992
CLAUSEWITZ, Carl von; DA GUERRA, PUBLICAÇÕES EUROPA- AMÉRICA, 1982
GUISNEL, Jean; Guerres dans de cyberespace. Services secrets et Internet, ÉDITIONS LA DÉCOUVERTE, 1995
IGLESIAS, Francisco; A TELEVISÃO DOMINADA, DIEL, 1993
LAMPREIA, Martins J.; TÉCNICAS DE COMUNICAÇÃO – PUBLICIDADE, PROPAGANDA E RELAÇÕES PÚBLICAS, Publicações Europa-América, 1991
MARINHO, Jorge, SILVA, Salomé Pinto da (organizadores); ACTAS DO CONGRESSO INTERNACIONAL PREMIUM INTEGRAÇÃO PROFISSIONAL DOS LICENCIADOS EM JORNALISMO / CIÊNCIAS DA COMUNICAÇÃO / PREMIUM INTERNATIONAL CONGRESS PROFESSIONAL INTEGRATION OF GRADUATES IN JOURNALISM / MASS COMMUNICATION SCIENCES PAPERS, Centro de Estudos das Tecnologias, Artes e Ciências da Comunicação da Universidade do Porto, 2007 (CD-ROM)
SCHAFF, Adam; A SOCIEDADE INFORMÁTICA. AS CONSEQÜENCIAS SOCIAIS DA SEGUNDA REVOLUÇÃO INDUSTRIAL, Editora Brasiliense, 1990
VILCHES, Lorenzo; La Televisión. Los Efectos del Bien y del Mal, Ediciones Paidós, 1996
http://www.au.af.mil/info-ops/influence.htm
http://www.cyborganic.com/People/jonathan/Academia/Papers/Web/defining-vr1.html
LEMOS, André; “CIBERCIDADES”, in http://www.facom.ufba.br/ciberpesquisa/cibercidades/projecto.doc

Teaching methods and learning activities

A combination of several methods: verbal (saying), intuitive (showing) and active (doing). Students are reminded that, as far as practicable, classes will be interactive.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	52,00
	Exame	1,00
	Trabalho escrito	23,00
	Exame	59,00
	Total:	-	0,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Calculation formula of final grade

Oral participation - 25 %
Assignment - 35 %
Final exam - 40 %

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Observations

Calculation of final grade
- repeaters
- working students - if they do not attend 75% of classes
assignment - 40 %
final exam - 60 %
Among other assessment elements, all students, including working students and repeaters, must also do an assignment. In each class, students must form groups with about eight members.
Further instructions regarding the assignment will be given in due course to the students.