Business Communication
Instance: 2008/2009 - 2S
Cycles of Study/Courses
Teaching language
Portuguese
Mandatory literature
Clampitt, P. G; Communicating for Managerial Effectiveness, Sage Publications, 3th Edition, 2004
Hynes, G.; Managerial Communication: Strategies and Applications, McGraw-Hill/Irwin, 2004
Complementary Bibliography
Kitchen, P. J; Marketing Communications: Principles and Practice, Thomson Learning , 2004
Evaluation Type
Assessment Components
| Description |
Type |
Time (hours) |
Weight (%) |
End date |
| Subject Classes |
Participação presencial |
0,00 |
|
|
|
Total: |
- |
0,00 |
|