E-commerce and Interactive Marketing

Code:

CC009

Acronym:

CEMI

Instance: 2011/2012 - 1S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	32	Plano Oficial a partir de 2008/2009	3	-	5	-

Teaching language

Portuguese

Objectives

This subject aims to make students more sensitive to the importance of Internet as a business platform and as a means of communication.
Specific goals:
- To understand the characteristics of e-commerce;
- To identify and to know the main e-business models;
- To understand the main concepts and resources necessary to the development of e-business;
- To identify the main opportunities and the digital environment’s challenges;
- To trace the current e-commerce panorama in Portugal and in an international context;
- To identify the web’s characteristics and potentialities;
- To use web communication applications and tools;
- To recognize the digital environment’s opportunities and challenges;
- To present and discuss conceptual tools of relational marketing in order to develop analysis skills and digital-context performance capacities on students;
- To discuss business regulation and ethical issues.

Program

1 – E-Commerce
a) E-Business;
b) E-Commerce;
c) Traditional market and electronic market;
2 – To communicate on the Web
a) The World Wide Web;
b) Challenges brought by digital convergence and social networks;
c) Relational Marketing in a digital environment.
3 – Regulation and self-regulation on e-commerce.

Teaching methods and learning activities

Study of concrete cases, stimulated by theoretical reflexion and supported by a set of auxiliary teaching means.
Student participation is actively encouraged: they are requested to present research works about the subject’s themes.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	268,00
	Total:	-	0,00

Eligibility for exams

2/3 of classes

Calculation formula of final grade

The best from:
* 50% of the works’ score and 50% of the final exam’s score
* Final exam

Examinations or Special Assignments

Works

Classification improvement

Exam on the appeal period.