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Produtos, pessoas e processos: os três P's da compra impulsiva

Title
Produtos, pessoas e processos: os três P's da compra impulsiva
Type
Article in International Conference Proceedings Book
Year
2016
Authors
Maria Angélica Padilha de Souza
(Author)
Other
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Raquel Coutinho Amaral
(Author)
Other
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Samuel Lins
(Author)
FPCEUP
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Gabrielle Poeschl
(Author)
FPCEUP
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Conference proceedings International
Pages: 288-298
TREC: 1º Simpósio Nacional sobre Transformações na retórica do Consumo
Rio de Janeiro, 19 de Fevereiro de 2016
Scientific classification
CORDIS: Social sciences > Psychological sciences
FOS: Social sciences > Psychology
Other information
Type (Professor's evaluation): Scientific
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