During the sessions the students will be capacitated and motivated to achieve the following goals:
and allow a global vision of the business, financing and market of the creative products.
Considering the research methodologies, including quadripolar method, as an important basis to prepare students to develop critical thinking and apply methodologies for collecting and analyzing information based on scientific criteria and accuracy, this course starts with the research classical principles in social sciences and communication and information sciences, with practical application to the study of cultural and creative industries, promoting therefore the analysis, production and the creation of cultural and creative products.
This unit course aims:
Promote an entrepreneurial attitude;
Enable for the entrepreneurial process;
Promote the identification of needs and opportunities;
Boost the search for innovative and sustainable solutions;
Develop new business ideas in the areas of culture and creative industries;
Enable with leadership and project management skills;
Improve communication and information management in projects context.
The students become capacitated and motivated to achieve the following goals:
The UC goal is to show how intellectual property in general is the main asset that gives value to the various creative industries. In this context, students should be able to develop the following knowledge, skills and competences: