Communication Semiotics

Code:

CC042

Acronym:

SEMCOM

Keywords
Classification	Keyword
OFICIAL	Communication Sciences

Instance: 2023/2024 - 1S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	110	Study plan	2	-	6	41	162

Teaching language

Portuguese
Obs.: Português

Objectives

The subject of Semiotics of Communication aims to master the basic concepts of the theory of signs, highlighting the contributions of the authors who contributed the most to it. Some applications will then be developed, privileging, in the field of communication, the domains of fashion, advertising and brands

Learning outcomes and competences

Domain of the basic concepts of semiotics and capacity for applications

Working method

B-learning

Program

1. Semiotic theories
1.1. Elements of the history of semiotics

1.2. The Semiotics of Charles S. Peirce

2.1. The historical background

2.2. The theory of categories

2.3. the definition of sign

2.4. The main types of signs

The semiological or linguistic model


3.1. F. de Saussure's semiological theory

3.2. Hjelmslev's code and model concept

3.2.1. Expression plan versus content plan

The origins of the symbolic and communication
4.1. Rene Girard's Theory

4.2. The foundation of the sign

4.3. Phylogenetic Anthropology of the Symbolic

II Applications

Semiotics and Economics
1.1. Consumer goods, objective value and sign

fashion as a sign

2.1. fashion evolution

2.2. fashion and desire

advertising semiotics
3.1. advertising triangular structure

Brands
4.1. Evolution of trademarks

4.2. The triangular structure of brands

4.3. Evolution of brands and loss of referent

Mandatory literature

António Machuco Rosa; Semiótica, consumo e publicidade
Umberto Eco; O SIGNO
António Machuco Rosa; Imitação e desejo. ISBN: 978-989-8969-02-6

Teaching methods and learning activities

Oral exposition

Evaluation Type

Evaluation with final exam

Assessment Components

Designation	Weight (%)
Exame	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	30,00
Frequência das aulas	70,00
Total:	100,00

Eligibility for exams

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura): article 11 / nº 2 / 3 / 4

Calculation formula of final grade

Exam - 100% 

Examinations or Special Assignments

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Special assessment (TE, DA, ...)

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Classification improvement

In accordance with the Assessment Regulations of the Faculty of Arts of the University of Porto (applicable to 1st cycle courses - Licenciatura)

Observations

*