Media Economics

Code:

CC015

Acronym:

ECOM

Keywords
Classification	Keyword
OFICIAL	Economics

Instance: 2021/2022 - 1S

Active?	Yes
Responsible unit:	Department of Communication and Information Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	77	CC - Study Plan	3	-	6	41	162

Teaching language

Suitable for English-speaking students

Objectives

Learning outcomes and competences

To characterize the media markets;

Working method

Presencial

Program

 

1. Media Economics: concepts and issues
   • Media products and markets: complexidade e especificidades

1. Leadership and strategy
• Media business models
• Market Concentration and Ownership Concentration

3. Political Economy of the Media
   • Media accountability

1. Media activity: constraints, challenges and opportunities

 

Mandatory literature

DOYLE, Gillian; Media Economics. , London: Sage Publications, 2002
PICARD, Robert G; The Economics and Financing of Media Companies, Fordham University Press, 2011
ALBARRAN, Alan B.; Media Economics, Iowa, Iowa State Press, 2002
OSTERWALDER, Alexander; PIGNEUR, Yves;; Business model generation. ISBN: 978-0-470-87641-1
GOLEMAN, Daniel Goleman; Liderança Eficaz, 2020
CAVACO, Suzana; Imprensa portuguesa no fim do Estado Novo. ISBN: https://doi.org/10.14195/2183-5462_35_6

Complementary Bibliography

Cavaco, Suzana; Mercado media em Portugal no período marcelista. ISBN: 978-989-689-228-9
Orson Welles (real.); "Citizen Kane” (filmografia) , EUA, 1941

Teaching methods and learning activities

The course involves a combination of theoretical approach and case studies discussion. Group debates and work presentations on the topics of the programme will be encouraged.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Trabalho escrito	30,00
Teste	70,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Estudo autónomo	50,00
Frequência das aulas	33,00
Trabalho de investigação	52,00
Total:	135,00

Eligibility for exams

Mandatory presence in 75% of classes, except in cases predicted in FLUP regulations.

Calculation formula of final grade

Students can choose between: a) distributed assessment with final written exam; b) final written exam.

a) Distributed assessment includes a group work with oral presentation (30%) and a final written exam (70%). The student need to obtain grades equal or higher than 7,5 (in a 0 to 20 scale) in their written exam.

b) Final written exam only (100%).

Special assessment (TE, DA, ...)

As FLUP evaluation regulation.

Classification improvement

Grades can be improved in the written test only.

Observations

Teaching language: Portuguese