Media Economics

Code:

CC015

Acronym:

ECOM

Instance: 2009/2010 - 1S

Active?	Yes
Responsible unit:	Department of Journalism and Communication Sciences
Course/CS Responsible:	Bachelor in Communication Sciences

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
CC	69	Plano Oficial a partir de 2008/2009	3	-	5	52	135

Teaching language

Portuguese

Mandatory literature

Marktest; Anuário de Media e Publicidade, Marktest, 2008
ALBARRAN, Alan B.; Media Economics, Iowa, Iowa State Press, 2002
FAUSTINO, Paulo (org.); Ética e Responsabilidade dos Media, Lisboa, Formalpress, 2007
TOUSSAINT-DESMOULINS, Nadine; L’Économie Des Médias, Paris, Presses Universitaires de France, 2004
PICARD, Robert G.; Media Economics, Concepts and Issues, Newbury Park, Sage Publications, 1989
Obercom; Anuário da Comunicação, Obercom
DOYLE, Gillian; Media Economics. , London: Sage Publications, 2002

Complementary Bibliography

Orson Welles (real.); "Citizen Kane” (filmografia) , EUA, 1941
Ron Howard (dir.); “Paper” (filmografia), EUA, , 1994

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Attendance (estimated)	Participação presencial	52,00
Test/final exam	Exame	18,00
Group assigments/work	Trabalho escrito	48,00		2009-11-03
oral presentation	Teste	12,00		2009-11-10
intermediate test	Exame	5,00		2009-10-26
	Total:	-	0,00