• To provide postgraduate training in Communication and Creative Industries, to a design which combines the teaching/ learning contents taught with a section that is designed to provide students with professional tools, as well as theoretical and practical experience, always in the interdisciplinary field of Communication Sciences and Management Sciences;
• To promote the practice of research in Communication and Creative Industries, encouraging student autonomy in their academic career;
• To prepare professionals with a solid understanding that enhances value creation in creative and cultural industries and products;
• To raise awareness of the importance of intellectual property as a strategic asset of organizations, content production and creative brands;
• Identify and analyze critical success factors in the creative sector, particularly in terms of communication strategies, media strategies, marketing, business models, entrepreneurship and development projects.

Professional Abilities

• Obtain a solid theoretical background in the fields of Communication Sciences applied to the transversal field of Creative Industries;
• Produce creative Dissertations, Internship Reports and Projects anchored in contemporary discussions and practices of their field of study;
• Be able to lead fundamental and applied research programs, either in their area of expertise, and in the interface between Communication Sciences and Creative Industries;
• Obtain skills for scientific communication and the practice of professions in the framework of the Communication Sciences and Creative Industries;
• May play consultancy roles in institutions, businesses and other public and private organizations in the areas of Communication Sciences and Creative Industries;
• Acquire scientific, technical and relational that enhances an entrepreneurial attitude in the creation of business and creative projects that contribute to regional and national development in a global context.

Employment Prospects

• Management, marketing, management, production, creation and other activities in Companies in the creative industries, including the media and communication.
• Positions in creative activities, including freelancing, entrepreneur by Own and employed in small, medium and large enterprises Associated with creative work, especially in Areas in the media, publishing, music and audiovisual industries in Sound design, television and film, radio and online production, multimedia, digital agencies, consultants.
• Positions in government entities, non-profit organizations, cultural entities, museums, galleries; And also in other companies and organizations that have creativity as a of value creation.
• Preparation for doctoral research in culture, communication, media, Projects in creative industries and work-dependent organizations.

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