Project for Opportunity identification and Evaluation

Code:

MIET0007

Acronym:

PIAO

Keywords
Classification	Keyword
OFICIAL	Market Studies

Instance: 2025/2026 - 2S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Innovation and Technological Entrepreneurship

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIET	22	Syllabus since 2008/09	1	-	6	42	162

Teaching language

English

Objectives

Develop a business project opportunity.
Identify technologies with market potential and economic value and provide an initial evaluation of the opportunity.

Learning outcomes and competences

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

N/A.

Program

Feasibility Study:

1. Implementation of the Lean Startup methodology

1. Description of the Project: Identification and exploration of business scenarios (Business Model Prototyping), Define the project and alternative scenarios, relationship to the surrounding geographical área.

2. Market Feasibility: Industry description, Industry competitiveness, Market potential, Access to market outlets, Sales projection.

3. 1st approach to Technical Feasibility: Product development roadmap (technologies, partners and resources).

Mandatory literature

Edited by: Belliveau, Paul; Griffin, Abbie; Somermeyer, Stephen M.; PDMA ToolBook 2 for New Product Development, John Wiley & Sons, 2004 (This book is available as an eBook at the Library (Knovel))
Osterwalder, A., and Pigneur, Y. ; Business Model Generation, Hoboken, New Jersey: John Wiley & Sons, Inc., 2010

Complementary Bibliography

Steven G. Blank; Blank;The Four Steps to the Epiphany, Self Published, 2007. ISBN: 0-9764707-0-5
Kotler, P., Keller, K.L.; Marketing Management (13th ed.), New Jersey, USA: Pearson Education, Inc., 2009
Kim, W.C., and Mauborgne, R.; Blue Ocean Strategy – How to create uncontested market space and makethe competition irrelevant., Boston, USA: Harvard Business Review Press., 2005
Utterback, James M.; Mastering the Dynamics of innovation: how campanies canseize opportunities in the face of technological changes, Harvard Business School Press, 1994
Utterback, James M.; Mastering the Dynamics of innovation: how campanies canseize opportunities in the face of technological changes, Harvard Business School Press, 1994
Lawless, M.,Goodman, R.; Technology and Strategy: conceptual models and diagnosis, Oxford university Press, 1994

Comments from the literature

At this address you will finda wide range of content relevant for this course (books, video and audio).

Teaching methods and learning activities

As this is a Project-based Course. This course implements the Lean Startup approach ("the flipped classroom") to the project-based learning. Please read further about this approach in this paper.

The project is to be performed by a team. The recommended team size is of at least 4 members. Teams with more that 5 members should be avoided.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Prova oral	30,00
Teste	5,00
Trabalho de campo	60,00
Trabalho escrito	5,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	362,00
Estudo autónomo	28,00
Total:	390,00

Eligibility for exams

Attending 75% os the classes.

Calculation formula of final grade

25% Individual [grade from 0-20]

• Regular Students

 

• Students eligible for Special Status and Conditions
• Exam (10%) + Executive Summary (15%)

 

75% Team (between 4 and 5 members) [grade from 0-20]

• Regular Students
• 15% Presentation of 3 ideas using the evaluation grid. (1st Assessment)
• 20% Product-Market-FIT (2nd Assessment)
• 40% Opportunity Analysis Presentation (3rd Assessment) - Includes Workbook 0 - Team Management
• Students not able to attend the presentation will have 50% penalty on the assignment grade.
• Students not able to attend the presentation and able of producing a formal justification may participate by video-conference.
• Students eligible for Special Status and Conditions not able to attend the presentation may participate by video-conference.

 

• Students eligible for Special Status and Conditions
  
  • 15% Report Submission: Description of 3 project ideas and idea selection.
  • 30% Oral Presentation and Discussion: Project developed along the semester (Product-Market-FIT and Opportunity Analysis)
  • 30%  Report Submission:  Description of the Project developed along the semester

Examinations or Special Assignments

N/A.

Special assessment (TE, DA, ...)

Please see above Students eligible for Special Status and Conditions.

If these students wish to be evaluated as regular students, they must submit a formal request through Moodle by the end of the second week of classes. This request cannot be changed during the semester.

Classification improvement

N/A.

Observations

Requires the Signature of the Non-Disclosure Agreement.
Only students enrolled in MIETE may attend this course.

The course materials are made available to students through Class Notebook in OneNote.

Os trabalhos de avaliação são submetidos Moodle.