|OFICIAL||Any scientific area|
|Responsible unit:||Department of Informatics Engineering|
|Course/CS Responsible:||Master in Multimedia|
|Acronym||No. of Students||Study Plan||Curricular Years||Credits UCN||Credits ECTS||Contact hours||Total Time|
|Soraia Alexandra Mesquita Ferreira|
The main objective of the course is to explore three fundamental pillars under Multimedia: Communication, Narrative and User Experience. To enhance this goal we selected syllabus covering the content and theoretical methodologies relevant to these topics in the multimedia context.
At the end of the course students should be able to:
- Identify key performance areas within the Multimedia and Communication;
- Describe relevant topics in Multimedia area;
- Identify key elements of User Experience;
- Identify key elements of transmedia storytelling.
1. TRANSMEDIA STORYTELLING
Origins and drivers
2. USER EXPERIENCE
Creative thinking: technics and resources
Technics of performative arts in project presentations:
- presence and relation with the audience
- time, tension and structure
3. COMMUNICATION AND MULTIMEDIA
Communication and Social Media Platforms (SMP):
- projects, events, polls,...
- integration with narratives
Specific languages in SMP
Results and consequences of communication in SMP
The teaching method is based on the combination of:
i. theoretical exposition and discussion with invited lectures
ii. creating experimental situations in which students may experience in practice the concepts learned;
The teaching methodology adopted takes up a great complementarity between exposure and discussion in lectures with experts and processes of experimentation, teamwork and practical application of concepts learned. This type of methodology provides students with a practical perspective, not only cognitive but also affective on the three topics involved in this course.
|Elaboração de relatório/dissertação/tese||0,00|
|Frequência das aulas||42,00|
|Trabalho de investigação||60,00|
The distributed evaluation includes a practical individual project and a group project:
Final evaluation = Individual Report * 40% + Project in Group * 60%
Students may only improve their grades in the following academic year.