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Multimedia Seminar

Code: MM0060     Acronym: SEMUL

Classification Keyword
OFICIAL Any scientific area

Instance: 2016/2017 - 1S Ícone do Moodle

Active? Yes
Responsible unit: Department of Informatics Engineering
Course/CS Responsible: Master in Multimedia

Cycles of Study/Courses

Acronym No. of Students Study Plan Curricular Years Credits UCN Credits ECTS Contact hours Total Time
MM 47 Syllabus 1 - 6 45 162

Teaching Staff - Responsibilities

Teacher Responsibility
Soraia Alexandra Mesquita Ferreira

Teaching - Hours

Seminars: 3,00
Type Teacher Classes Hour
Seminars Totals 1 3,00
Paulo Frias da Costa 1,00
Rui Luis Nogueira Penha 1,00
Soraia Alexandra Mesquita Ferreira 1,00

Teaching language

Suitable for English-speaking students


The main objective of the course is to explore three fundamental pillars under Multimedia: Communication, Narrative and User Experience. To enhance this goal we selected syllabus covering the content and theoretical methodologies relevant to these topics in the multimedia context.

Learning outcomes and competences

At the end of the course students should be able to:

- Identify key performance areas within the Multimedia and Communication;

- Describe relevant topics in Multimedia area;

- Identify key elements of User Experience;

- Identify key elements of transmedia storytelling.

Working method



Origins and drivers

Creative thinking: technics and resources
Technics of performative arts in project presentations:
- presence and relation with the audience
- time, tension and structure

Communication and Social Media Platforms (SMP):
- projects, events, polls,...
- integration with narratives
Specific languages in SMP
Results and consequences of communication in SMP

Mandatory literature

Jenkins, H.; Cultura da convergência, 2ª ed., São Paulo: Aleph, 2008
Rose, F.; The Art of Immersion: How the Digital Generation is Remaking Hollywood, W. W. Norton & Co., 2011
Dowd, T.; Fry, M.; Niederman, M.; Steiff, J.; Storytelling Across Worlds, Focal Press, 2013
Miller, C. H.; Digital Storytelling: A creator's guide to interactive entertainment, Focal Press, 2014
ed. by Yehuda E. Kalay, Thomas Kvan & Janice Affleck; New heritage. ISBN: 978-0-415-77356-0

Complementary Bibliography

Robert Pratten; Getting Started in Transmedia Storytelling: A Practical Guide for Beginners 2nd Edition, CreateSpace Independent Publishing Platform, 2015. ISBN: 1515339165
Ed Catmull; Creativity, Inc: overcoming the unseen forces that stand in the way of true inspiration, Bantam Press, 2014. ISBN: 0593070097
Robert McKee; Story. ISBN: 978-0-413-71560-9
Christopher Vogler ; il by Michele Montez; The writer.s journey. ISBN: 978-1-932907-36-0
Kevin Werbach; For the win: How game thinking can revolutionize your business, Wharton Digital Press, 2012. ISBN: 1613630239
Bauer, Martin, e Bucchi, Massimiano (eds.); Journalism, Science and Society: Science Communication between News and Public Relations, Routledge, 2007

Teaching methods and learning activities

The teaching method is based on the combination of:
i. theoretical exposition and discussion with invited lectures
ii. creating experimental situations in which students may experience in practice the concepts learned;

The teaching methodology adopted takes up a great complementarity between exposure and discussion in lectures with experts and processes of experimentation, teamwork and practical application of concepts learned. This type of methodology provides students with a practical perspective, not only cognitive but also affective on the three topics involved in this course.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation Weight (%)
Trabalho escrito 100,00
Total: 100,00

Amount of time allocated to each course unit

Designation Time (hours)
Elaboração de relatório/dissertação/tese 0,00
Estudo autónomo 60,00
Frequência das aulas 42,00
Trabalho de investigação 60,00
Total: 162,00

Eligibility for exams

In each evaluation topic, the student should obtain a grade equal ou higher than 10.

Calculation formula of final grade

The distributed evaluation includes a practical individual project and a group project:

Final evaluation = Individual Report * 40% + Project in Group * 60%

Classification improvement

Students may only improve their grades in the following academic year.

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