Multimedia Seminar

Code:

MM0060

Acronym:

SEMUL

Keywords
Classification	Keyword
OFICIAL	Any scientific area

Instance: 2013/2014 - 1S

Active?	Yes
Responsible unit:	Department of Informatics Engineering
Course/CS Responsible:	Master in Multimedia

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MM	53	Syllabus	1	-	6	45	162

Teaching language

Suitable for English-speaking students

Objectives

The main objective of the course is to explore three fundamental pillars under Multimedia: Communication, Narrative and User Experience. To enhance this goal we selected syllabus covering the content and theoretical methodologies relevant to these topics in the multimedia context.

Learning outcomes and competences

At the end of the course students should be able to:

1. Identify key performance areas within the Multimedia and Communication Sciences;

 

1. Discussions within the Multimedia Communication;

 

1. Describe relevant topics in Multimedia area;

 

1. Identify key elements of User Experience;

 

1. Identify key elements of transmedia storytelling.

Working method

Presencial

Program

1. MULTIMEDIA COMMUNICATION
Science and Culture Communication
Relationship with the Media
Brief Communication

2. USER EXPERIENCE
Experience economy

3. TRANSMEDIA STORYTELLING
History of transmedia storytelling
Elements of transmedia storytelling
Design of transmedia storytelling
Production Process
Audience

Mandatory literature

Jenkins, H.; Cultura da convergência, 2ª ed., São Paulo: Aleph, 2008
ed. by Yehuda E. Kalay, Thomas Kvan & Janice Affleck; New heritage. ISBN: 978-0-415-77356-0
Rose, F.; The Art of Immersion: How the Digital Generation is Remaking Hollywood, W. W. Norton & Co., 2011
Dowd, T.; Fry, M.; Niederman, M.; Steiff, J.; Storytelling Across Worlds, Focal Press, 2013

Teaching methods and learning activities

The teaching method is based on the combination of:
i. theoretical exposition and discussion with invited lectures
ii. creating experimental situations in which students may experience in practice the concepts learned;

The teaching methodology adopted takes up a great complementarity between exposure and discussion in lectures with experts and processes of experimentation, teamwork and practical application of concepts learned. This type of methodology provides students with a practical perspective, not only cognitive but also affective on the three topics involved in this course.

Evaluation Type

Distributed evaluation without final exam

Assessment Components

Designation	Weight (%)
Trabalho escrito	100,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de relatório/dissertação/tese	0,00
Estudo autónomo	60,00
Frequência das aulas	42,00
Trabalho de investigação	60,00
Total:	162,00

Calculation formula of final grade

The distributed evaluation includes a set of practical individual and group projects:

Final evaluation = RL * 50% + PP * 50%

RL - Reports of Lectures (individual)
PP - Practical Projects (group)