Business Construction

Code:

MIET0010

Acronym:

CN

Keywords
Classification	Keyword
OFICIAL	Business Management

Instance: 2013/2014 - 1S

Active?	Yes
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Innovation and Technological Entrepreneurship

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIET	21	Syllabus since 2008/09	2	-	5	42	133,33

Teaching language

Suitable for English-speaking students

Objectives

Context and aims . To endow students with fundamental concepts of entrepreneurial strategy development for the commercialization of a technology-based product/service - To develop and extend the knowledge on Business Models and the relevance of its implementation in the specific reality of each business. - To develop and extend the knowledge on the reality of setting-up a Startup, highlitting the major differences with an established company. . To endow students with fundamental concepts and practices on finantial evaluation of investment projects, developing the concept of funding a new technology based venture. At the end of this course unit, students should be capable of: -creating a complete, concise and well founded strategic plan adequate for a technology based venture; -creating and implementing a complete, concise and well founded Bunsiness Model compatible with the strategy of a technology based venture; - to have an holistic and integrated vision of a business venture, involving all its resources and stakeholders - assuming and executing the setting up of a startup - defining the adeaquate financing structure of a technology based venture.

Learning outcomes and competences

To endow students with fundamental concepts of entrepreneurial Strategy development (A) for the commercialization of a technology-based product/service.(B) to develop and extend the knowledge (i) on Business Models (BM) and on the relevance of its implementation in the specific reality of each business.(ii) on the reality of setting-up a Startup, understanding the major differences with an established company.

To endow students with the use of funding a new technology based venture.

To endow students with the capability of:

- Creating and implementing a complete, concise and well founded (i) strategic plan and (ii) BM compatible with the strategy, both adequate for a technology based venture.

- Assuming and executing the setting up of a startup based on a Business Plan with adequate financial structure.

Working method

Presencial

Program

. Strategy : Value chain analysis, industry analysis, competition analysis, competive strategies . Business Models: What´s behind and inside a Business Model, How to create, validate and evolve a Business Model; Future Business Models; from Business Models to Business Plans . Startups: Main characteristics and structured values; comparativa differentiation towards an established company. . Finantial concepts for Investment Projects' Analysis: Risk, WACC, Present Value, IRR, Pay-back, sensitivity analysis and scenary creation.

Mandatory literature

Alexander Osterwalder & Yves Pigneur; Business Model Generation - A Handbook for Visionaires, Wiley, 2010. ISBN: 978-0-470-87641-1
Michael Porter; Competitive Strategy, Free Press, 2004. ISBN: 0-7432-6088-0
W. Bygrave et Zacharakis; Entrepreneurship - 2nd edition, John Wiley & Son, 2011. ISBN: 978-0-470-45037-6
Steven G. Blank; The Four Steps to the Epiphany, Self Published, 2007. ISBN: 0-9764707-0-5
Steven G. Blank and Bob Dorf; The Startup Owner's Manual, K&S Ranch, 2012. ISBN: 978-0-9849993-0-9
Eric Ries; The Lean Startup, Penguin, 2011. ISBN: 978-0-670-92160-7
Aswath Damodaran; Valuation Approaches and Metrics: A Survey of the Theory and Evidence, Stern School of Business, 2006

Teaching methods and learning activities

This course unit aims to endow students with practical skills which enable them to create a new company and raise financing and/or investment to start it. Concepts will be presented and explained in order to complement the practical component. The methodology is based at: . Knowledge exposure through seminars and presentations . Group analysis of Case Studies with class presenattion for knowledge consolidation . Group Projects based on the development of Business Models for the specific case under study . Validation of proposed Business Models through direct contact with stakeholders

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Defesa pública de dissertação, de relatório de projeto ou estágio, ou de tese	60,00
Exame	30,00
Participação presencial	10,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	15,00
Elaboração de relatório/dissertação/tese	15,00
Estudo autónomo	3,00
Frequência das aulas	42,00
Trabalho de investigação	8,00
Total:	83,00

Eligibility for exams

According to standard evaluation standards, article 4 Distributed evaluation with minimum classification of 40%

Calculation formula of final grade

Assessment of two group presentations to a panel including one entrepreneur worth 25% and 35% each. Assessment of presentations of various group a Case Studies worth 10% A written exam covering the remaining of topics presented, including: Entrepreneurial Strategy, Startups and Growth, together with finantial aspects (30% of the final grade).

Examinations or Special Assignments

Classification improvement is allowed through the presentation of an individual project to be defined by the teachers. This project will be an analysis of a real case study over a Business Model based of 3 to 5 major questions. This project will be limited to a maximum of 3.500 words.

Special assessment (TE, DA, ...)

According to previous item

Classification improvement

According to previous item.

Observations

All submitted projects and assigments must be originals and executed by the individual or the group. One can use ideas suggested by coleagues and other groups, but copies are forbiden. A formal declaration is requested to groups over the fairness of the effort of each team member, as well as regarding the originality of each text. All projects and asignments shall be submitted to the mail box of the lecturer of this course unit. Later submissions to due date are not evaluated