Project for Opportunity identification and Evaluation

Code:

MIET0007

Acronym:

PIAO

Keywords
Classification	Keyword
OFICIAL	Market Studies

Instance: 2013/2014 - 2S

Active?	Yes
E-learning page:	https://moodle.fe.up.pt/
Responsible unit:	Department of Industrial Engineering and Management
Course/CS Responsible:	Master in Innovation and Technological Entrepreneurship

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
MIET	20	Syllabus since 2008/09	1	-	6	42	160

Teaching language

English

Objectives

Identify technologies with market potential and economic value and provide an initial evaluation of the opportunity.

Learning outcomes and competences

Working method

Presencial

Pre-requirements (prior knowledge) and co-requirements (common knowledge)

N/A

Program

1) Driving the creative process of innovation from knowledge, generating business opportunities; 2) Realize the recovery process technology,
3) Assess the technical and commercial feasibility of the opportunity;
4) Developing strategies for valorization. 

Mandatory literature

Edited by: Belliveau, Paul; Griffin, Abbie; Somermeyer, Stephen M.; PDMA ToolBook 2 for New Product Development, John Wiley & Sons, 2004 (This book is available as an eBook at the Library (Knovel))
Osterwalder, A., and Pigneur, Y. ; Business Model Generation, Hoboken, New Jersey: John Wiley & Sons, Inc., 2010

Complementary Bibliography

Steven G. Blank; Blank;The Four Steps to the Epiphany, Self Published, 2007. ISBN: 0-9764707-0-5
Kotler, P., Keller, K.L.; Marketing Management (13th ed.), New Jersey, USA: Pearson Education, Inc., 2009
Kim, W.C., and Mauborgne, R.; Blue Ocean Strategy – How to create uncontested market space and makethe competition irrelevant., Boston, USA: Harvard Business Review Press., 2005
Utterback, James M.; Mastering the Dynamics of innovation: how campanies canseize opportunities in the face of technological changes, Harvard Business School Press, 1994
Utterback, James M.; Mastering the Dynamics of innovation: how campanies canseize opportunities in the face of technological changes, Harvard Business School Press, 1994
Lawless, M.,Goodman, R.; Technology and Strategy: conceptual models and diagnosis, Oxford university Press, 1994

Comments from the literature

At this address you will finda wide range of content relevant for this course (books, video and audio).

Teaching methods and learning activities

As this is a Project-based Course, it is assumed that the contents are taught in the remaining courses of the program. In the context this course just provides a set of worksheets which act as reference (e.g.: map of perceptual analysis leaf description of technology, etc.), and that students use, all or just in part, as required. 

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Designation	Weight (%)
Prova oral	90,00
Teste	10,00
Total:	100,00

Amount of time allocated to each course unit

Designation	Time (hours)
Elaboração de projeto	152,00
Estudo autónomo	10,00
Total:	162,00

Eligibility for exams

Attending 50% os the classes.

Calculation formula of final grade

The weekly sessions of work are organized in view of the objective that is taking the first steps of starting up a new business project (developed in the team) and perform an initial feasibility analysis business. Thus, the class is divided into teams of 4-6 students. These sessions are structured by combining a first short introduction to set the context and general guidance on how to achieve the following milestones. In the next period we have the Tutorial supervision of the teams. Throughout the weeks follow-up sessions with the teams alternate with plenary sessions, with the presentation and discussion of the work done so far by each of the teams.

Distributed Evaluation without final exam:
Milestone 1: technology / products / markets - Group - 20%
Milestone 2: Assessing the Opportunity - Group - 20%
Milestone 3: Innovation (Presentation: 30%; document: 20%) 50%
Individual Classification (quiz): 10%

Observations

Signature of the Non-Disclosure Agreement.