General Management

Code:

EIG0034

Acronym:

OGE

Keywords
Classification	Keyword
OFICIAL	Marketing and Strategy

Instance: 2007/2008 - 2S

Active?	Yes
Responsible unit:	Industrial Management and Engineering Section
Course/CS Responsible:	Master in Engineering and Industrial Management

Cycles of Study/Courses

Acronym	No. of Students	Study Plan	Curricular Years	Credits UCN	Credits ECTS	Contact hours	Total Time
LGEI	0	Plano de estudos de transição para 2006/07	4	7	7	56	187
MIEIG	50	Plano de estudos de transiçao para 2006/07	4	-	7	56	187
		Syllabus since 2006/2007	4	-	7	56	187

Teaching language

Portuguese

Program

The enterprise and the management: types and classification of firms; the objectives of the firm; growth and ownership; levels of management; the role and the profile of the manager. Markets and products: notions of market and marketing; the role of marketing manager; marketing system; marketing strategy; growth opportunities; product life cycle; product mix and innovation. Corporate Strategy: types of strategies; business strategy analysis (environment, industry attractiveness, internal, competitive analysis); business strategy formulation (competitive, development, relational strategies); implementing a strategy. Functional policies: manufacturing strategies; logistics and physical distribution strategies. Organisational theory: classic theories; Taylor, Fayol Weber; structures in line and line-staff; types of departamentation; modern theories; Human Relations, Neo-classic, and Behavioural. Systemic approaches; Asian contributions; Project and matrix structures. Business administration: strategic management v.s operational management; organising, planning and controlling; information for management (Balanced Score Cards, Tableau de Bord, EIS); managing processes/activities vs. managing functions.

Mandatory literature

Freire, A.; Estratégia: Sucesso em Portugal, Editorial Verbo, Lisboa , 1997
Strategor; Strategor: Política Global da Empresa, Publicações Don Quixote, Lda, Lisboa, 2000
Vasconcelos, B.C.; Organização e Estratégia (textos didácticos), FEUP
Bartol, K. M. ; Management, Boston, McGraw-Hill, 1998

Complementary Bibliography

Porter, Michael E.; Competitive Advantage. ISBN: 0-02-925090-0
Porter, Michael E.; Competitive strategy. ISBN: 0-02-925360-8
Drucker, Peter F.; The practice of management
Hitt, Michael A.; Strategic management. ISBN: 0-324-22713-2

Teaching methods and learning activities

Theoretical classes. Pratical classes involving the discussions and presentation of case studies. Each case study is prepared and presented by a group of students (3 to 5 students), being discussed in the classroom with the coleagues, under professor supervision.

Evaluation Type

Distributed evaluation with final exam

Assessment Components

Description	Type	Time (hours)	Weight (%)	End date
Subject Classes	Participação presencial	56,00
	Total:	-	0,00

Eligibility for exams

Do not exced legal limit.
Resolution and presentation of 2 case study (group work).

Calculation formula of final grade

Case study resolution (group work) (30%) + Final Exam (70%)

Special assessment (TE, DA, ...)

Written Exam (100%)

Classification improvement

Only final exam classification can be improved by submission to the new exam.