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Public relations and startups: the Case of HUUB (Portugal)

Title
Public relations and startups: the Case of HUUB (Portugal)
Type
Article in International Scientific Journal
Year
2019-07-29
Authors
Magalhães, Carlota
(Author)
FLUP
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Gonçalves, Débora
(Author)
FLUP
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Oliveira, Manuel
(Author)
Other
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Gonçalves, Maria
(Author)
Other
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Ribeiro, Maria
(Author)
Other
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Gens, Maria
(Author)
FLUP
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Caçote, Rita
(Author)
FLUP
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Pardilhó, Sara
(Author)
FLUP
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Marinho, Jorge
(Author)
FLUP
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Journal
ISSN: 2183-444X
Publisher: Jorge Marinho
Scientific classification
CORDIS: Social sciences > Communication sciences
Other information
Resumo (PT):
Abstract (EN): This project is based on research conducted with the aim of ascertaining the importance of internal and external Public Relations for the success of HUUB, a Portuguese startup, which was most notably present at the 2018 Web Summit. In the conclusions, the team of researchers also submits a few recommendations which, from their standpoint, could contribute toward improving the way HUUB works.
Type (Professor's evaluation): Scientific
Notes: Disponível em: http://marinho-mediaanalysis.org/articles/Jul-29-2019/public-relations-and-startups-the-case-the-case-of-hubb-portugal
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