Mining Social Media for Open Innovation in Transportation Systems

• Type: Article in International Conference Proceedings Book
• Date: 2016

Authors

Ulloa, D (Author) Other; Saleiro, P (Author) Other; Rosaldo J. F. Rossetti (Author) FEUP; Silva, ER (Author) Other

Conference proceedings International

Title: IEEE 19th International Conference on Intelligent Transportation Systems: Proceedings

Pages: 169-174

ITSC 2016 - 19th IEEE International Conference on Intelligent Transportation Systems

Rio de Janeiro, 1 de novembro de 2016

Indexing

ISI Web of Knowledge - 4 Citations

Other information

Authenticus ID: P-00M-523

Abstract (EN): This work proposes a novel framework for the development of new products and services in transportation through an open innovation approach based on automatic content analysis of social media data. The framework is able to extract users comments from Online Social Networks (OSN), to process and analyze text through information extraction and sentiment analysis techniques to obtain relevant information about product reception on the market. A use case was developed using the mobile application Uber, which is today one of the fastest growing technology companies in the world. We measured how a controversial, highly diffused event influences the volume of tweets about Uber and the perception of its users. While there is no change in the image of Uber, a large increase in the number of tweets mentioning the company is observed, which meant a free and important diffusion of its product.

Language: English

Type (Professor's evaluation): Scientific

No. of pages: 6